New product development

We're recently started working with a large pharmaceutical company to develop a new version of the Medifridge to use with medication for rhumatoid arthritis. This new version will include a battery pack that will allow the user to travel with his medication for up to 4 days.

Medication for rhumatoid arthritis is an injectable medication that must imperatively be maintained at a temperature between 2°C and 8°C.

The Novofridge (as we call it now, but it's probably not the final name) will be recharged like a mobile phone, either through the mains power or with a USB cable that will plug into any computer.



This is what we expect the Novofridge to look like.

This project is in line with the MedActiv vision, where all our products are developed using the concept of HCD (Human Centered Development). HCD means that every aspect of the product development is considered BEFORE we even put pen to paper. This means that we discuss the project with patients, doctors, engineers and many other people before we start work so that we can exactly understand what the needs of the final user are. In fact, in an HCD product, the patient is as much responsible for the design as is the engineer.

We expect the new Novofridge to be available worldwide from September 2010.